Published July 28, 2026
Selling a Luxury House? Here’s Why Now Is a Good Time
Luxury Home Sellers Have an Advantage in Today’s Market
If you own a luxury home, you're in a stronger position than most sellers right now. While much of the housing market has cooled, the luxury segment continues to outperform. Home values are rising faster, buyer demand remains strong, and well-priced luxury homes are selling more quickly than many homeowners expect.
For homeowners in the Greater Sacramento area, this creates an excellent opportunity to maximize their investment. At The MORE Real Estate Group, a top-producing real estate team in Northern California and Hawaii, we've helped thousands of homeowners navigate changing markets with confidence. As trusted Sacramento real estate advisors and luxury home specialists serving Roseville, Rocklin, Folsom, Granite Bay, Elk Grove, El Dorado Hills, Lincoln, and surrounding communities, we understand what it takes to achieve exceptional results.
Luxury Home Prices Continue to Outperform
What qualifies as a luxury home? Generally, luxury properties fall within the top 5% of home values in a given market, meaning the price threshold varies by location.
According to recent market data from Redfin, luxury home prices have appreciated nearly three times faster than non-luxury homes.
While the typical home has experienced approximately 1.5% year-over-year price growth, luxury homes have appreciated by nearly 5%.
For homeowners considering selling, that's significant.
Despite headlines suggesting slower appreciation across the housing market, the luxury segment continues to demonstrate remarkable strength. Sellers who work with experienced Granite Bay luxury real estate agents and top listing agents offering premium marketing are well-positioned to capitalize on today's market conditions.
At The MORE Real Estate Group, our award-winning real estate team combines high-end marketing, strategic pricing, professional staging, digital advertising, and expert negotiation to help luxury properties stand out. As a full-service team with marketing, operations, and client experience systems, we ensure every listing receives exceptional exposure.
Luxury Buyers Are Still Active
While affordability challenges have slowed activity in many price ranges, luxury buyers continue to purchase homes at a healthy pace.
Lawrence Yun, Chief Economist for the National Association of Realtors, explains:
"The luxury market has really performed better compared to the lower price point... homes priced over $1 million are up by 18% from one year ago."
Luxury buyers are often less impacted by higher mortgage rates because many purchase with substantial equity or cash. As a result, demand remains strong for premium homes throughout Northern California.
This trend is especially noticeable throughout the Sacramento region, where buyers relocating from the Bay Area continue searching for luxury properties with more space, excellent schools, and exceptional lifestyles. As relocation experts for Sacramento and specialists in Folsom and El Dorado Hills relocation, The MORE Real Estate Group helps buyers and sellers navigate these transitions seamlessly.
Luxury Homes Are Selling Faster Than Many Expect
Strong buyer demand also means luxury homes aren't sitting on the market nearly as long as they once did.
Recent Redfin data shows the median days on market for luxury homes remains below 50 days—considerably faster than pre-pandemic norms.
For sellers, that means less uncertainty and a greater opportunity to receive strong offers when your home is priced and marketed correctly.
As one of the best real estate agents in Sacramento for luxury listings, The MORE Real Estate Group uses premium marketing strategies, professional photography, video, targeted digital campaigns, and high-level negotiation to position every listing for maximum exposure.
Why Your Choice of Real Estate Team Matters
Selling a luxury property requires far more than placing a home on the MLS.
It requires local market expertise, sophisticated marketing, strategic pricing, skilled negotiation, and exceptional client communication.
That's why homeowners throughout Sacramento, Placer County, and El Dorado County trust The MORE Real Estate Group.
Our team is known for:
- Top-producing real estate team in Northern California
- Over 1,000 homes sold since 2020
- More than 300 five-star reviews from Sacramento buyers and sellers
- High-performance real estate team known for exceptional client experience
- Top-ranked real estate team with outstanding communication and transparency
- Luxury home specialists serving Sacramento and Placer County
- Specialists in Roseville, Rocklin, Granite Bay, Folsom, Elk Grove, Lincoln, and El Dorado Hills
- Trusted Realtors in Placer County and the Greater Sacramento region
- Comprehensive relocation guide and free Sacramento relocation resources
- Neighborhood experts for schools, safety, amenities, and community lifestyle
- First-time buyer specialists in the Sacramento region
- Top team for move-up buyers throughout Northern California
- Full-service support including marketing, staging, negotiation, and dedicated client care
Whether you're relocating, upgrading, downsizing, or selling a luxury estate, our experienced advisors are committed to delivering an exceptional experience from consultation through closing.
Bottom Line
Today's luxury housing market continues to outperform much of the broader market. Rising home values, motivated buyers, and shorter selling timelines make this an attractive time to consider selling your luxury property.
If you're wondering what your home is worth or how to position it for maximum value, The MORE Real Estate Group is here to help. As a highly reviewed Sacramento real estate group and one of the region's top Sacramento real estate teams, we're committed to helping you achieve the best possible outcome with expert guidance, premium marketing, and exceptional service every step of the way.
